Our Blog
New dot-nz domain names released
The new domain name suffix .nz became available from 1pm on 30 September.
This means that ‘second level domains’ like .co.nz, .net.nz and .org.nz will become optional and you’ll be able to also get a .nz domain. So if your domain was ‘anyname.co.nz’ you may also be able to get ‘anyname.nz’.
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Social Media vs Social Networking
They may seem like two descriptions of the same thing; however there is a big difference between Social Media and Social Networking.
Just as radio, newspaper and television deliver different types of media, social media is another way to get your message out there. Although social media works as a one-to-many communication method, it is distinctive from advertising in that it is interactive: it seeks to engage with people. Unlike traditional media, it is the engagement quality and relevance of the content that matters, not attention grabbing design, placement and repetition.
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Chinese Domain name scam
Raising the green flag: Eco Labels in NZ
Going green is good for business as well as the planet, but how green do you need to be to promote it as part of your branding?
When eco-friendly became a buzz-word, plenty of enterprising New Zealanders were quick to raise the green flag. However, a number of businesses jumped on the eco-friendly marketing bandwagon without following sustainable practices.
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The importance of Google Places and how it works
What is Google Places?
Google Places is a powerful tool that ensures your business is found as quickly and easily as possible by anyone performing a local internet search. A Google Places page provides information about your business and puts you on the map, allowing potential customers to see exactly where you are and what you do without having to trawl through hundreds of results.
Your listing will appear through Google Web Search, Google Maps, Mobile search, Google Earth, and Google+, and will therefore be available to millions of Google users.
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Metadata – more than just data about data
Metadata is an important concept in your online presence. It can be explained as a set of terms used to describe and categorise content.
Put simply, metadata is information about data, content and website pages. Its literal meaning is “data about data”. It’s the background information that explains appropriate characteristics of the data such as content, quality and condition. It answers the who, what, where, how and why questions about your content. It is therefore essential for functions such as search, distribution access and retention.
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How Social Media increases your ranking in the Search Engines
I am often asked by customers how social media can increase your rankings in search engines.
When used correctly, your social media websites (Facebook, Twitter, Linkedin etc.) can help boost your rankings in the search engines. If not used correctly, they are not nearly as effective.
Once you understand how social media sites increase your rankings you will then understand why you must use these sites correctly.
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How does your website help with lead nuturing?
One of the keys to generating more business through your website is lead nurturing.
Lead nurturing is about building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready.
Recent studies indicate that as much as 95% of visitors to your website are simply researching and are not ready to talk to a sales person. However, up to 70% of visitors will eventually become a customer – just not necessarily yours.
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Top 10 questions to ask BEFORE you sign up for a CMS
A CMS website, or Content Management System, is a website that allows you to log in and change the content of your website without needing to know how to write programming code. In other words, you can add or remove text, images and pages without having to get your web designer to do it. With a CMS website you can keep your website content fresh with regular updates so that visitors will see the most up to date information about your products or services and you will significantly improve your chances of ranking higher with the search engines.
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