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There are many things that happen along the way on the buyer’s journey from research to purchase. Understanding the key milestones in this journey can help you increase your chances of attracting – and converting – more of your favourite type of customer.
When building a business website, one of the first and most important decisions you will have to make is which Content Management System (CMS) you will use. Most people who approach a Web Designer to build their website for them don’t even think about the type of CMS used, leaving the decision to them.
There are many different types of content marketing available, and blogging is one of the simplest to master. All you need is something to write about that people – in particular, your target market – will want to read.
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Updating the content on your website is not just for the search engines to see that your site is active. You should also think of your customers. After all, it is they who will spend money with you, not Google. Here are our top tips for making website updates that your customers will love.
Website marketing experts have been talking about converting clicks to customers since the mid-2000s, as more people had come to realise that a higher volume of traffic did not equate to the same percentage of increase in sales.
But how do you convert clicks to sales?
Professional SEO is something many businesses invest in to help improve the performance of their websites. It is recommended to have your website up for at least three months before you launch an SEO strategy as it will take this long for your site to find its natural ranking, which will give you a clear starting point. If you are not yet ready to enlist the help of an expert, there are some simple steps you can do immediately. This can apply either during the construction stage of a new site or as a first level of SEO on an under-performing existing site.
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