/ Conversion Rate OptimisationWhen it comes to web design, there is a lot of talk around visitors missing important information because they have to scroll to see it. The idea is to keep this vital information ‘Above the Fold’.
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Landing pages are the web pages where visitors arrive from an external link or search result. In other words, a landing page is where they first land on your website. A landing page is often a potential customer’s first exposure to your business. It is crucial, therefore to give a good first impression.
Typically, your homepage is your website’s landing page, but you can have as many landing pages as you wish. It is considered good business practice to create multiple landing pages, each with a particular market or result in mind.
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