/ Search Engine OptimisationGoogle has announced an important update to its web browser (Chrome 62) to show a “NOT SECURE” warning when users enter text in a form on an HTTP page. continue reading…
Google has shown its hand over the future of HTTPS websites, rolling out a massive change in how non-secure sites are displayed in the Chrome web browser. Experts are calling this the beginning of the end for HTTP, but what does this mean for business websites?
Clients often ask me how they can get more of their customers to find their website on the search engines for the products or services they offer. The best place to start is with these simple but effective SEO techniques.
The first thing I do is identify what your customers are likely to be searching for: these are known as your key search phrases.
Web Tonic registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website; where the traffic is coming from and what demographics and behavioural information you can gather about the visitors to your site.
It’s been over 12 months now since Google launched its algorithm update to rank responsive websites more favourably for searches from mobile devices. The much-talked-about update was rolled out on April 21 2015, sending ripples through the internet as businesses all over the world scrambled to convert or replace their websites to ensure they were mobile friendly.
Online marketing leaders believe understanding buyer behaviour is important if you want to achieve optimum results. A key part of this involves considering the different stages of the buyer’s journey to help drive more of the right traffic to your website. This means knowing what to put in front of your target market at each stage to capture your audience’s attention.