What is Google Places?
Google Places is a powerful tool that ensures your business is found as quickly and easily as possible by anyone performing a local internet search. A Google Places page provides information about your business and puts you on the map, allowing potential customers to see exactly where you are and what you do without having to trawl through hundreds of results.
Your listing will appear through Google Web Search, Google Maps, Mobile search, Google Earth, and Google+, and will therefore be available to millions of Google users.
How do you create a Google Places page?
Google Places initially uses information from the web to produce a basic page about your company which includes information such as the name, address and website URL. Although your business probably already has one of these, verifying the information and improving your Google Places page will market your business more effectively and drive traffic to your website.
Creating a more detailed page can considerably improve your ranking in local searches and give you the edge over your competitors. The following are examples of useful things that are worth including:
- A description of your business
- Photos
- Videos
- Hours and days of operation
- Directions to your location
- Special offers
Another great feature of Google Places is that it also allows reviews from customers and third party sites to be added to your page. This also significantly improves your ranking in local searches and it is therefore a good idea to encourage customers to write positive reviews on the page.
Why is Google Places important?
It’s simple; in order to have a successful online presence, you must rank highly in local internet searches and this position is greatly improved by a detailed and well-presented Google Places page. But how do you ensure that your page really stands out from the rest? Here at Web Tonic, we know exactly how to optimise your Google Places page and general web presence to attract the customers you deserve. Contact us to get started now and help your business reach its full potential.