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How Social Media increases your ranking in the Search Engines

by | Mar 16, 2013 | Blog

I am often asked by customers how social media can increase your rankings in search engines.

When used correctly, your social media websites (Facebook, Twitter, Linkedin etc.) can help boost your rankings in the search engines. If not used correctly, they are not nearly as effective.

Once you understand how social media sites increase your rankings you will then understand why you must use these sites correctly.

The first thing you need to understand is that four of the main factors Google and the other search engines use to rank your website are:

  1. Inbound links – good quality links into your website from another website
  2. Bounce rates (customers go to your site and leave straight away)
  3. Time customers spend on your site (longer visits means good content which Google wishes to deliver to its users)
  4. Freshness of content.

Taking these four factors into account, the best way to use social media is to create posts with links back to your own website rather than links to other people’s sites.

I’m not saying you should not like other people’s posts, or share other people’s posts. This activity is a great way to share information and increase your followers as they find your likes interesting and this enables you to create a relationship with them too.

Just keep in mind that liking a post which does not link to your website does not help your rankings in the search engine results.What I am suggesting you do is write a review/article on your website about the software or information you like and feel your customers will find useful and them post the review/article with the link to your website. This helps you in all the 4 factors outlined above

  1. Creates a link from the social media site to your website
  2. Customers who click on the link will read the article/review and decrease your bounce rate
  3. Customers will stay long enough to read the article (and read others if they find this interesting and maybe even join your mailing list)
  4. By adding new articles or reviews this keeps your website content fresh

If you would like a free 1 hour consultation on how you can improve your rankings for your website on search engines contact the team at Web Tonic  today.

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