/ conversion rate optimisation
Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your website or other sites.
In our earlier blog we talked about bringing quality visitors to your website rather than just looking to achieve a higher volume; a fundamental principle in converting clicks to customers.
This second principle of better website conversion is about getting those quality visitors to do more on your website, for longer. This is an area where you can really make a difference to how your website performs.
Updating the content on your website is not just for the search engines to see that your site is active. You should also think of your customers. After all, it is they who will spend money with you, not Google. Here are our top tips for making website updates that your customers will love.
Website marketing experts have been talking about converting clicks to customers since the mid-2000s, as more people had come to realise that a higher volume of traffic did not equate to the same percentage of increase in sales.
But how do you convert clicks to sales?
Content marketing is an umbrella term that includes all the different ways to communicate within a
marketing, lead generation and retention framework.
To take it a step further, content marketing refers to any piece of content—including tweets, blog posts, YouTube videos, downloadable white papers, email newsletters, webinars and website articles— that is created with the purpose to build a direct relationship with prospects and customers.