Is your web design ‘old hat’? Knowing when to refresh your website
A dated website can harm your business almost as much as having no website at all. So how do you know when your web design is ‘old hat’ and needs refreshing?
Pay per click advertising – is it right for your business website?
Pay Per Click advertising (PPC) has been around for quite a while now, and as more businesses compete for space online in the page rankings, it is perhaps something that needs to be considered. This article aims to help you understand what is Pay Per Click advertising, the pros and cons of PPC and whether it is a worthwhile advertising option for New Zealand businesses.
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Does your website content have the WIIFM Factor?
To convert more visitors to your website into enquiries, your content should not be about your business: it should be about what your customer wants or needs from your business. In sales and marketing, this is known as the WIIFM factor – What’s In It For Me (the customer)?
Have you noticed something different with Google when you search online?
Google has officially started phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.
What is content marketing and why do we need it?
Content marketing is an umbrella term that includes all the different ways to communicate within a
marketing, lead generation and retention framework.
To take it a step further, content marketing refers to any piece of content—including tweets, blog posts, YouTube videos, downloadable white papers, email newsletters, webinars and website articles— that is created with the purpose to build a direct relationship with prospects and customers.